The L.A. Times posits that $15 is the new $25:
To an overwhelming degree, retail customers are spending less for a bottle of wine than they did two years ago. In 2009, we wrote in these pages that, in terms of a sales sweet spot, $25 was the new $40. If anything, that median is trending further downward in 2011. For many, $15 to $20 might be the new $25.
Wine promoters position southwest France as the new Italy, abandoning commercially familiar grapes in favor of oddballs no one has ever heard of:
Recipients will also taste indigenous varieties such as Duras, Fer Servadou, Petit and Gros Manseng, Colombard, Mauzac and Len de l’El.
Gawker confronts the ugly reality of coffee as the new wine. LainieSips insists — gently — that tea is the new wine. In Australia they’re turning water into the new wine. The Hindustan Times (I’m a subscriber) thinks whiskey is the new wine; the Luxist insists the new wine is tequila. Father Tommy Lane (photo here) preaches that Jesus is the new wine, which makes me wonder if the Savior’s price has gone down since the onset of the recession.
Perhaps Father Lane would like to mediate the disagreement between Food in D.C., which thinks beer is the new wine, and Foodiggity, which believes that wine is, in fact, the new beer. And then there is this, which states flatly that wine is the new wine. It’s hard to argue with that.